推特将直播美国橄榄球比赛

The social media service Twitter has won the rights to broadcast Thursday night U.S. National Football League (NFL) games. Twitter will live stream the 16 games online next season. The games will also be broadcast on television.
社交媒体服务商推特赢得了周四晚上美国国家橄榄球大联盟比赛的转播权。推特将在线直播下个赛季的16场比赛。比赛也将会在电视上播出。
National Football League Commissioner Roger Goodell made the announcement Tuesday morning on Twitter.
国家橄榄球大联盟委员长罗杰·古德尔周二在推特上宣布了这件事。
This fall Thursday Night Football will be streamed live...so fans will see more of this, Goodell tweeted.
“这个秋天周四晚上的橄榄球比赛将会在线直播……球迷们将会看到更多内容。”古德尔发推说。
The league offered the games to many other companies, including Facebook, Amazon and Verizon. Verizon is in the last year of a sponsorship deal with the NFL. The league makes about $250 million dollars per year from the deal.
联盟向许多公司提供了比赛的转播权，包括脸书、亚马逊和威瑞森公司。威瑞森公司是去年赞助国家橄榄球大联盟比赛的赞助商。联盟每年要在这项交易上花费2.5亿美元。
The exact terms of the NFL deal with Twitter were not available. But, Twitter reportedly did not offer the most money of the bidders.
大联盟和推特合作的具体事宜还没有敲定。但是据报道，推特还没有给出出价最高的竞标者。
Roger Goodell said there is a huge number of NFL related messages on Twitter during football games. He says the organization wants to tap into that audience.
罗杰·古德尔说，橄榄球比赛期间，在推特上有大量关于大联盟的信息。他说推特想要挖掘这部分观众。
He said, "Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football."
他说，“直播现场可以在推特上一览无余，是大联盟的最佳拍档，这也是我们服务于全世界大联盟球迷的最新举措。”
Twitter’s stock value has decreased by more than 66 percent over the past year. As a result, investors have been pressuring Twitter to increase profits. Twitter shares rose by more than 3.5 percent in value after news spread about the company’s deal with the NFL.
推特的股价去年跌了超过66%。所以投资者们给推特方面施压，要求提高利润。在与大联盟的合作消息传开后，推特的股价上涨了超过3.5%。
Twitter’s success is also measured by the number of active monthly users. Twitter has not had similar growth trajectory compared to the other social media sites like Facebook and Instagram.
月活跃用户也能衡量推特的业绩。与脸书、图片分享这样的社交媒体网站相比，推特拥有不同的增长轨迹。
The NFL is hoping to reach new advertisers and viewers with the Twitter deal.
大联盟方面希望通过和推特的交易来接触到新的广告商和受众。
Twitter CEO Jack Dorsey said the agreement, "is about transforming the fan experience with football."
推特首席执行官杰克·多尔西说这项协议“将会改变球迷对于橄榄球赛的体验。”
I’m Marsha James.
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