1. Beauty niche

Top 9 profitable Instagram niches for [bp_year] 1

The beauty industry has seen explosive growth on a range of social media platforms. 65% of teens discover and purchase their beauty products through social media and influencers. For beauty brands, the visual platform Instagram is the place to go, with over 96% of beauty brands on Instagram. 

Users can search for makeup tips, reviews, beauty hacks and tutorials before making a purchase. Because of this search intent, this content can be high-performing. Instagram reels and stories can offer a great medium for user engagement.

The beauty niche has consistently had one of the highest interests. Due to this, the mainstream market can be oversaturated with competition from already-established brands and influencers. Focusing on a sub-niche can further refine your audience.

Here’s a quick breakdown of the four main sub-niches within the beauty niche.

  • Natural and organic beauty products

These products are incredibly popular now, and demand for them is projected to grow even more. The global market is expected to reach around $7.2 billion by 2024.

  • Vintage-style makeup

This sub-niche offers a variety of content ideas to help you stand out, including tutorials, product reviews, and tips.

  • Cruelty-free cosmetics

Cosmetics produced without animal testing are gaining popularity, with the cruelty-free cosmetics market projected to reach by 2030. Consider adding cruelty-free print-on-demand beauty products to tap into this ethical trend.

  • Targeted Age Groups

Different age brackets can be divided into profitable sub-niches, each with unique opportunities for content that resonates with your audience. Tailor your product promotions to align with the specific needs and interests of each age group.